In 2016, Kids Can was launched by area entrepreneur April Christensen as a volunteer-staffed and community-driven youth enrichment program. She conceived of the “hook” of money-making to get youth involved in all of the benefits that exposure to business entrepreneurship offers. The program quickly received wide recognition and financial support from the Las Cruces business and civic community, including financial sponsorships and media coverage. Kids Can was “adopted” by the CAASNM Family Empowerment Program in 2019 because of its strong fit to CAASNM’s mission of self-reliance through business building.

Parents and influencers will establish a powerful framework to nurture and develop leadership and life altering skills at home! Youth will learn leadership principles that when applied to life’s tough choices, bring direction and success! Every child has genius! Parents and influencers will learn new ways of thinking and behaviors that can communicate self-worth and encourage each child to recognize their great potential and vision for themselves.